Food, energy and a story from preparation to payoff.
MY ROLEConcept · Shoot · Edit · Graphics
Make preparation part of the appeal.
I handled the concept, shoot, edit and graphics for these food and beverage spots. Pizza follows a preparation-to-table story, while beer brings a faster rhythm to the same game-day occasion.
Food detail, movement and the final serving moment give each spot its structure.
The pizza landing is the payoff. In a later portfolio refinement, I shortened the kitchen lead-in, kept a brief walk-out and cut directly to the landing.
A football wipe carries the action into a cleaner closing message.
Brief walk-out.Hard cut to the landing.Football wipe into the closing message.
Concept, production, editing and graphics: Aaron Munoz. Original La Bella identity retained. The linked spots include retrospective portfolio refinements.