EFI FOUNDATION
An illustrated world, built to move.
The brief paired an album-cover collage reference with a practical challenge: build a podcast identity that could work across an opening and recurring graphics.
I organized the dense world around the drum, giving the show a recognizable focal point. Then I rebuilt the composition for widescreen so the motion could reveal its people, documents and energy infrastructure.
Watch the opening
AI tools were part of my creative and production process. I directed the look, selected and refined the material, and brought the pieces together through Photoshop compositing and motion refinement.
I generated visual elements and used boards to organize the exploration and collaborate on the developing direction.
I explored mockups, generated assets and developed the look, with support for creative milestones and animation execution.
I mocked up animation ideas to explore how the illustrated world could move.
The drum and ornamental details connect the opening, segment titles and guest identification. Simpler layouts carry the character of the illustrated world into each episode.
The Big Idea and Ask AI share a visual structure, with distinct icons identifying the segments. The lower third uses a patterned name bar and two editable text lines.
Art direction, selection, Photoshop compositing and motion refinement: Aaron Munoz, with AI assistance in visual development, asset generation, animation ideation and execution. Client-supplied reference and EFI brand assets; existing drum artwork retained.
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